Client Case Study
Interior Designer Redesign.
Discover how a website redesign enhanced visual design, improved site readability, and boosted SEO to increase visits, engagement and owner confidence.
Increased engagement time by 44% ⬆
Before
After
“Don't waste time band-aiding the site you have - the investment in Jen will more than pay for itself when you have a website that actually converts.”
- Nicci
The Client.
Nicci Tong
Interior Designer, Homes with Soul
Homes with Soul
Homes with Soul helps women transform their homes sustainably, using what they already own to create personal, timeless spaces.
Industry
The interior design industry with an emphasis on sustainability
Audience
Women who want a home that feels like theirs, with kind, practical support.
Services
Home transformations, design consultations, and virtual support.
The Challenge.
Nicci's DIY website for Homes with Soul wasn't working the way she needed it to. After months of trying to update it herself, she knew something had to change.
Her interior design business had evolved, but the website hadn't kept pace. I could see why — the design suffered from classic DIY issues:
full-width text that was hard to read
everything centred including large blocks of copy
poor colour contrast
layouts that lacked visual hierarchy.
Nicci felt that the site wasn’t giving visitors a proper sense of her professional expertise and credibility. The website wasn't doing justice to her interior design skills and experience.
Functionally, the older Squarespace 7.0 platform was limiting her ability to create the layouts she envisioned, the design wasn't visually engaging for visitors and the content was hard to scan.
“My website was looking dated and feeling muddy. I had spent months updating it but it still didn't feel good.”
- Nicci
The Solution.
To address these issues, I redesigned Nicci’s website with a focus on:
Creative flexibility and ease of use
Applying her new brand styles and colours
Highlighting social proof
Creative flexibility & ease of use.
Switching to Squarespace 7.1 unlocked modern layout options that better showcased Nicci's brand and made ongoing updates simple for her to manage independently.
“Having a Squarespace website, I was keen to find someone who specialised in this platform.”
- Nicci
Applying the new brand styles & colours.
Nicci invested in a brand update with a professional graphic designer and I made sure to include the new styles and colours in the website redesign. We balanced a clean, professional look with pops of colour to create a fresh, engaging design that felt authentic to Nicci's vision and warmly welcomed visitors.
“It felt good to have someone competent and well trained to pull my scattered thoughts into a vision that was better than I was anticipating.”
- Nicci
Highlighting social proof.
Strategic placement of testimonials and case studies, especially in the homepage hero section, helped build trust and demonstrate Nicci's expertise from first glance.
“I'm proud of my brand and website. It feels established and professional and current.”
- Nicci
The Results.
Nicci’s redesigned website now reflects the warmth, creativity, and professionalism at the heart of Homes with Soul. Visitors are met with a website that feels established and inspiring — not DIY.
The new structure, layout, and messaging work together to guide people clearly toward working with Nicci, while the prominent social proof builds instant trust. Since launching, average engagement time is up 44% — a strong signal that visitors are staying longer and connecting more deeply with the content.
She now feels proud to promote her business online, with a site that truly represents the quality of her work and the values behind it.
“What stood out most was Jen’s methodical and clear approach, her flexibility while I waited on photography, and the fact that she was 100% focused on my website — I felt very well supported.”
- Nicci
Client Q&A.
What was it like to work together? Nicci shares her thoughts.
jen
“What was the process of working with me like?”
“I really appreciated the methodical process you took me through when updating my site. Right from working out the best structure for the site, what goes on the navigation bar, through to keeping me updated with where you were at, and what you needed from me and when (website copy). It really helped me to stay focused on what was needed from me.”
Nicci
Homes with Soul
“How did you feel supported or guided throughout the project?”
“You are proactive and think ahead and communicate so clearly. You were really patient and the program you used to get my comments on each iteration of the website, was a great way to record feedback, and see that every concern I had was picked up and resolved.”
“What would you say to someone considering working with me?”
“Jen doesn't just build a website that looks good, she is strategic and creates a website with SEO and layout that is designed to convert. Don't waste time band-aiding the site you have — the investment in Jen will more than pay for itself when you have a website that actually converts. Put your energy into getting the word out about your business - not hiding behind the scenes trying to do it all yourself (like I was!) Highly recommend.”
Is it your turn?
Need a website that truly represents you and makes it easy for clients to take action? Let’s talk!
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